Beyond Meat- The Alternative of Meat

Beyond Meat is Los Angeles-based company which makes plant-based meat founded in 2009 by Ethan SBrown. The main aim for the founding of the company was to tackle climate change and bring a meat substitute. Ethan Brown first contacted Fu-hung Hsieh and Harold Huff of the University of Missouri, who had been working on their meatless protein for years, then got the breakthrough the company acquired the licensing of the Hsieh and Huff's technology, Beyond Meat launched its first product in 2012 which was beyond chicken strips, They were made with "soy powder, gluten-free flour, carrot fibre, and other ingredients," which were combined and fed into a food extrusion machine, which cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to give the product a chicken-like texture. The second product of the company was beyond burger, which was a plant-based beef-based burger patty which was made using plant ingredients which were Pea protein isolates, rice protein, mung bean protein, canola oil, coconut oil, potato starch, apple extract, sunflower lecithin, and pomegranate powder are used to make the burgers. Red beet juice is used to make "bleeding" beef products. The items are confirmed to be free of genetically modified substances.

Beyond meat products are sold in various forms, including burgers, sausage, and crumbles, and are available in many retail stores and restaurants worldwide. The company has garnered significant attention for its plant-based meat alternatives and has partnerships with several major food companies.

One of the main benefits of Beyond Meat products is that they are considered more environmentally friendly than animal meat. The production of animal meat requires large amounts of land, water, and other resources and generates significant greenhouse gas emissions. In contrast, plant-based meat production requires fewer resources and generates fewer emissions. Plant-based meat may be healthier for some people, as it is typically lower in saturated fat and cholesterol than animal meat.

Beyond meat has faced criticism from some quarters for its use of processed ingredients, and its products are not necessarily more sustainable than some forms of animal agriculture. However, the company has responded to these criticisms by continuing to develop new products and by working to improve the sustainability of its manufacturing processes. Overall, Beyond Meat is a company focused on providing plant-based alternatives to animal meat for consumers looking for more sustainable and healthy options. Its products have gained widespread popularity and have helped to drive the growth of the plant-based meat market.

As of the latest, beyond meat is currently facing many problems as its share has seen a drastic drop in prices, and the increase in cost has hit hard the company. The company’s founder Brown outlined three improvements the organisation is undertaking to achieve this goal: cutting operating expenses significantly, reducing product quantities generated to be more consistent with demand, and focusing sales and marketing on some specified consumers.

According to Brown, Beyond meat has reduced operating costs by 23% from the first quarter in order to better position the business for the future. The firm expects to save $39 million because of the job losses disclosed in August and October, which account for a sizeable portion of that. He further assured the stakeholder that the adjustment does not indicate a reduction in the company's commitment to innovation. He praised recent product introductions, such as Beyond Steak, which was available in stores last month, and Beyond Chicken Nuggets and Beyond Popcorn Chicken, which were only recently made available to merchants. Large QSRs are adding Beyond Meat products to the menu, and a more meat-like fourth-generation recipe of Beyond Burger will be launched soon; with all this, we hope beyond meat could come up with more products of plant-based meat as the substitution for real meat so that it could help in making the environment better.




About The Writer

Shivam Pathak

“Here to learn and explore new things”